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After viewing the Photosimile 200, Timex’s Manager of Interactive Marketing, Richard J. Greene, immediately recognized the product’s potential to save time and eliminate headaches.
Photosimile 200 provides a controlled lighting environment that would otherwise be impossible in the open environment of Timex’s corporate headquarters.
Pam Steel, Timex’s Graphic Design Manager added: “Photosimile continues to help us in developing product, taking quick photos for the web, or recording packaging/ point-of sale material mockups before they’re put into production, and more and more departments are finding a use for it. This self-serve photography frees up our in-house photographer to focus on higher end photography of final product for TIMEX catalogs and point of sale material.
Although the dollar value of this is difficult to measure, we know it has improved the quality of the images everyone takes, it saves time and eliminates the stress of those last minute photos which contributes to the overall efficiency of our organization.”